20 Beauty Products Bazaar Editors Loved in February 2025

“I just got my hands on this serum last week, and after testing it for just three days, I knew it was nothing short of fantastic. The plant-based peptides help plump skin immediately and over time, and the hydrating, lightweight texture absorbs quickly, so it can be integrated easily into any routine. This is a great wrinkle-reducing serum to try if you prefer your skincare routine to lean more natural.” —JR

“While I don’t have acne-prone skin, I’m no stranger to breakouts, and finding a formula to keep them at bay while playing nicely with my acid and retinol products is no easy feat. That is until I found Shani Darden’s new Rescue Serum. It’s formulated with Azelaic Acid, which helps brighten my skin and create a smooth texture from any existing or incoming breakouts. It also has a slew of hydrating ingredients like oat and aloe. I can layer this under retinol without irritating my skin, and it’s kept me breakout-free.” —Katie Intner, beauty market and commerce editor

“Maximizing my hair washing days is key, so I love applying this ultra-hydrating hair mask before showering. It leaves my hair feeling soft, makes combing through strands a breeze, and leaves behind an addictive scent of vanilla, amber, and bergamot.” —KI

“Just because it’s winter doesn’t mean you should be neglecting your body care routine. I love applying this lightweight gel serum that targets all of my pain points: loose skin, cellulite, dark spots, and dryness. The formula doesn’t leave a film on my skin, and I can apply tight clothes immediately after applying (a necessary requirement as a girl who is always in a rush).” —KI

“As a bit of a body wash snob I have to say, Credo’s new Serenity Mineral-Rich body wash is that girl. It has a bright, fresh scent that quickly melts away lingering stress, and makes my skin feel silky smooth, thanks to its lactic acid formula, before I even rinse it off. And, no exaggeration here, my washcloth even feels softer after using this lightweight body cleanser.” —Tiffany Dodson Davis, beauty commerce editor

“After a single spritz of this intoxicating perfume, I was hooked. Its notes of almond, bergamot, orange blossom, sandalwood, and vanilla instantly give me a boost and nicely lingers all day long. Plus, the fragrance’s frosty glass bottle is a standout on my vanity.” —TDD

“Not only is this two-step exfoliating mask set effective, but it’s also just plain fun to use. After peeling off the mask itself—which is actually silver—a little of the included Calming Relief serum goes a long way to minimize redness and irritation.” —TDD

“Like just about everything Neuraé creates, the brand’s new face oil smells absolutely divine and feels even better on my dry winter skin. It’s extremely lightweight and doesn’t feel greasy on my face or fingers as I apply it.” —TDD

“Okay—I officially get the Rhode hype now. My best friend recently gifted me the Peptide Lip Tint in Espresso and every day since I have found myself reaching for this over all of my other lip products (and I have a lot). For someone who has sensitive lips, I love how the peptide lip tint glides on smoothly, leaving a deliciously glossy glow in its wake.” —Chelsey Sanchez, digital editor

“During these cold, dry, winter months, I’m desperate for any product that will prevent me from having scaly lizard skin. I love this deeply hydrating hand mask by Fenty Beauty because it does just that. It revives my skin even on the driest of days.” —Olivia Alchek, senior designer

“It took me approximately 30 seconds to become a gel liner convert after using this product for the first time. I’m amazed by how quickly and flawlessly I can apply the perfect wing with their eyeliner brush. It’s incredibly pigmented (my favorite is the brown) and it stays in place all day, even with my eyes tearing up from the winter wind. I think I found my new go-to product!” —OA

“This is an item that I truly think is a beauty innovation. We all saw the show, but now we have the magic product behind it. I know it may seem like a runway product, but I think it has amazing versatility. You could just dab a little on your cheekbones at dinner.” —Lynette Nylander, Executive Digital Director

“I’m a firm believer in having a rotation of lip products, mostly because I lose them constantly. My new favorite is this one by Eadem. What a beautiful feeling lip balm with just the right color and shine.” —LN

“I don’t know if it’s the season or the trend cycle or what, but all of a sudden everything black cherry feels vital. I’m a bona fide grown-up, and I’m still excited about this lip balm, which deposits a deep mulberry shade along the lines of Clinique’s legendary Black Honey. The color is perfect: gentle enough to feel effortless. but pigmented enough to add a touch of drama.” —Izzy Grinspan, digital director

“Just the other morning, I went into a full blown frenzy because I couldn’t find my Merit highlighter—and it was that exact moment I realized it’s become a true holy grail in my everyday routine. The dewy, glowy finish of this Cava shade looks so effortless and natural that I have a hard time reaching for any of the dozen other highlighters in my makeup bag.” —Sarah Maberry, fashion and luxury commerce editor

“Cold winter weather and a recent bout of the flu left me with dry, irritated patches by my nose, which this barrier-focused balm did wonders to soothe. The stick format made it easy to give specific spots extra hydration (after blowing my nose for the millionth time) without messing up my face makeup.” —SM