25 Best Amazon Beauty Products of 2025, According To A Beauty Editor
There’s no denying it: Amazon is a behemoth and shopping the site for just about anything you need is the easiest way to score products like last-minute Valentine’s Day gift ideas, hair-dryer brushes, and foot spas. And if you’re also a last-minute shopper like myself, then you’ve definitely taken advantage of Prime’s signature two-day shipping. I’ve come to rely on the retailer to order Cozy Earth bedding and bath essentials before guests arrive at the eleventh hour, restock my cleaning supplies, and level-up my shower caddy and medicine cabinet with Amazon beauty products.
Honestly, the only real downside with Amazon is there are millions of products to explore which can be a bit overwhelming. Lucky for you, I’m our resident beauty editor and Amazon enthusiast who is well acquainted with the retailer’s slew of beauty products, and I know how to score the biggest and best deals on standout beauty products during Prime Day and throughout the year.
To help your hair and skin thrive in 2025, I carefully evaluated my sizable beauty collection and whittled down my recommendations to just 25 of the best Amazon beauty products of the year. These are all products I’ve tried, loved, and continue to repurchase for myself and gift to my favorite loved ones.
My picks include everything from skincare tools like red light therapy face masks and high-frequency wands to celebrity beauty products worth our non-celeb dollar. Other highlights include my favorite hair mask, ride-or-die Dyson hot tool, and a mascara that costs just under $5.
Why Trust Us?
Hey, what’s up, cheerio. I’ve been the beauty editor of Best Products since 2021 and I contribute to our sister publications, including Women’s Health, Oprah Daily, and Biography. Before that I helmed the skincare and wellness coverage at NBC News Select and wrote about beauty for CNN Underscored, Cosmopolitan, Harper’s BAZAAR, Billboard, The Hollywood Reporter, and Well and Good.
As our beauty editor, I spend thousands of hours testing new beauty products, helm a quarterly column of my favorite seasonal launches, and I created our first-ever New Beauty Awards. I’ve also repurchased or gifted all of these featured Amazon beauty products because they genuinely live up to their promises and helped level up my self-care routine without putting a major dent in my bank account.
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1
Best Overall
CurrentBody Skin LED Light Therapy Face Mask
Halle Berry, Sterling K. Brown, Carey Mulligan, and yours truly are all fans of CurrentBody Skin, including this epic red light therapy device. It’s my ride or die LED face mask for improving my skin’s tone, texture, and firmness without any irritation before special occasions, like weddings.
So how does red light therapy, sometimes called red LED light, work? The TLDR is it produces collagen and elastin which help plump up our skin to reduce fine lines and wrinkles. Red light also helps with acne, wound healing, and even promotes hair regrowth on our heads. “It is believed to work by activating signaling pathways between cells. It has not been shown to damage the DNA of cells the way UV light does,” board-certified dermatologist Dr. Erum Ilyas, M.D., recently told me.
Since using this easy-to-clean device, my skin is noticeably more luminous, even-toned, and youthful-looking sans makeup. CurrentBody Skin is my no-fail beauty gadget of choice which is why I regularly recommend it throughout our related coverage, like the best LED face masks, skincare tech devices, and more.
Red Light Therapy Device
2
Best Budget Buy
Essence Lash Princess False Lash Effect Mascara
This TikTok-famous budget-friendly mascara deposits jet black pigment while thickening and lengthening my short lashes. My fringe looks more voluminous even when I don’t use an eyelash curler. Its secret is a tapered brush head with shorter fibers at the tip that coats my fringe from inner to outer corner. Lash Princess mascara also doesn’t flake and I don’t experience dreaded raccoon eyes when I swipe on this product.
Essence Lash Princess False Lash Effect Mascara
3
Best Splurge
SkinMedica TNS Advanced+ Serum
Ugh, I know spending just under-$300 for a skincare product is a stretch, but TNS Advanced+ Serum is a must-have for smoothing my fine lines by my eyes and smile. SkinMedica combines a potent blend of growth factors and peptide complex to ensure my skin is nourished and healthy, while the one-two punch of marine extract and green microalgae boost my collagen and elastin levels for a more youthful appearance.
While it takes most anti-aging products several months before you see visible results, I noticed my lines were less obvious within the first two weeks.
4
Best For A Multitasking French Beauty Staple
Embryolisse Lait-Crème Concentré
Lait-Crème Concentré is the Swiss army knife of skincare products. It can be used as a face mask, face moisturizer, makeup primer, hand cream, cleansing milk, aftershave, and after-sun treatment.
Incorporating the plant-based Lait-Crème Concentré into my routine has significantly minimized retinol-related redness and flaking. It’s also helped revitalize my skin during the harsh New York winter season. With regular use, my complexion is more even-toned, and feels noticeably softer.
Best Face Mask For Sensitive Skin
5
Best For Plumper, Smoother Lips
FEMMUE Lip Sleeping Mask
I was previously ~obsessed~ with the Laneige Lip Sleeping Mask, but the FEMMUE Lip Sleeping Mask is that much better. FEMMUE is enriched with a blend of vitamins, fatty acids, and squalane that surge my lips with intense hydration without the sticky feel. I also noticed that my chapped, flakey lips have completely disappeared since incorporating this lip mask into my winter beauty routine.
6
Best For Stretch Marks
Bio-Oil Skincare Oil
The hype around Bio-Oil is real—I’ve been using this oil for several years to help fade dark spots, minimize stretch marks, and improve uneven texture. Bio-Oil is lightweight and non-greasy and I find it absorbs quickly into my skin. I like to apply a liberal amount and massage into my body until the oil disappears for softer and more supple skin.
7
Best For Dark Circles, Fine Lines, and Wrinkles
SkinMedica Instant Bright Eye Mask (6 ct.)
My secret for looking well-rested when I feel anything but refreshed are these under-eye masks. In just 15 minutes these hydrogel masks minimize my puffiness, illuminate my dark circles, and hydrate my delicate under-eye area.
These eye masks are made with moisturizing glycerin and baker’s yeast extract, antioxidant-rich golden root extract, and skin-rejuvenating golden herb extract.
Best Under-Eye Masks
8
Best For Calming Sensitive Skin
Nécessaire The Body Serum
This clear, gel-like body serum has a medium thickness that takes a little extra effort to fully spread across my body and fully disappear into the skin, but the results are 100% worth it.
I always rely on this gentle body care product to clear up the itching, dryness, and redness caused by my eczema flareups. The star ingredient is hyaluronic acid, but it’s also made with antioxidant-rich niacinamide, ceramides for a healthy skin barrier function, and skin-calming aloe vera.
Nécessaire Body Serum Review
9
Best For Healthier Hair
Fairy Tales Static Free Detangling Spray
This pineapple-scented detangler is designed with tender-headed kids in mind, but I’ve been using this spray for six years and counting. Beyond eliminating knots and matting, this spray leaves my hair less frizzy and more hydrated thanks to keratin, glycerin, and panthenol.
This Kid-Safe Detangling Spray Also Works On My Dry Hair
10
Best Smart Electric Toothbrush
Laifen Wave Electric Toothbrush
Look, I love a manual toothbrush just as much as the next person because they’re cheap, easy to replace, and honestly, the nostalgia factor is comforting. (Also, my big houses are fixed signs, so I’m a tad stubborn and not keen on change.)
However, Laifen convinced me to finally go back to using an electric toothbrush because whenever I brush, my mouth feels super clean as if I just left a professional dental cleaning. The soft brush heads are also comfy on my gums and sensitive teeth, plus the size is compact and doesn’t take up much room in my work bag for post-lunch brushing.
11
Best For Stink-Free Underarms
evolvetogether Plant-Powered Deodorant
evolvetogether deodorant neutralizes funky body odor, doesn’t leave behind embarrassing residue on my clothes, and it’s available in several unisex scents. What I love most about this deodorant is that it’s made with easy-to-pronounce natural ingredients, including tapioca starch to soak up moisture. The clear stick also glides across my sensitive skin without causing any discomfort.
Evolvetogether Natural Deodorant Review
12
Best For Preventing Acne
Clean Skin Club Clean Towels XL
I fell for the social media ads, and I’m so glad that I ordered these disposable face towelettes. Each single-use viscose towelette helps prevent acne-causing bacteria from spreading. One side of the large cloth is smooth and the other is textured for more of an exfoliating effect. I typically use these to apply toner on my face after cleansing and pour Isdin Micellar Solution on a fresh sheet to create my own makeup remover.
13
Best For Preventing Split Ends And Frizzy Hair
Color Wow Extra Strength Dream Coat
This Best New Beauty Award-winner is like a clear rain coat between thick, textured hair and water that would normally cause major frizz. It also doubles as a heat protectant against styling with hot tools, such as the Dyson Supersonic featured on this list.
I’ve been using this spray for over a year and whenever I go to my hairstylist she confirms that I have zero heat damage, which I credit to this lightweight mist.
14
Best All-Around Hot Tool
Dyson Supersonic Hair Dryer
I’ve literally written thousands of words about why I’m genuinely obsessed with the Dyson Supersonic hair dryer, but the TLDR is it’s the sole reason why my hair looks good when I heat style. I’ve tested the Supesonic against dozens of other hair dryers and I found the Supersonic blows them all away. It’s the quietest dryer I’ve used, is super lightweight, doesn’t cramp my arm when in use, and it comes with epic Supersonic attachments that allow me to straighten, stretch, curl, and eliminate frizz.
Dyson Supersonic Hair Dryer Review
15
Best For Flake-Free Hair
SEEN Scalp Massager
Using SEEN’s scalp massager is a relaxing treat—not a boring task. It’s made from soft yet durable silicone that feels comfy in my grip before shampooing. It’s also gentle on my sensitive scalp and never causes any discomfort or redness. Plus, it does a better job of removing pesky dandruff flakes from my scalp than just using shampoo alone.
Best Scalp Massager
16
Best For Parched Hair
Oribe Moisture & Control Deep Treatment Masque
Yeah, Oribe products are fully worth the splurge, including this Moisture & Control Deep Treatment Masque. My wallet hates the price, but my hair is always deeply hydrated and my natural curl pattern is more obvious whenever I use this hair mask.
A blend of hydrolyzed baobab seed extract, coconut and almond oils leave my strands hydrated and silky smooth. The thicker formula also helps to seal my hair cuticles and prevent breakage, which is the enemy of my length retention journey. Plus, this masque contains Oribe’s signature complex that nourishes my hair and leaves it smelling salon fresh.
Best Deep Conditioners For Curly Hair
17
Best Sunscreen To Help Reverse Sun Damage
ISDIN Eryfotona Ageless Sunscreen
Last summer I incorporated ISDIN into my routine and after two days I experienced less redness and my dark spots were fading. I’ve been keen on using this SPF daily and even reapply every two hours when I’m sitting by the window at home or in the office because solar rays can still penetrate glass windows.
The lightweight emulsion contains DNA repairesomes to help treat current sun damage and prevent future issues like wrinkles and skin cancer. ISDIN makes an un-tinted version, but I prefer this tinted option because it provides a light, natural color for daily use sans makeup, but layers equally well under foundation or setting powders. During the daytime, it completely replaced my need for face primer because it’s that effective.
Best New Beauty Products
18
Best For Your Saving Your Skin From Heaters This Winter
Canopy Bedside Humidifier 2.0
Is it a humidifier? A night light? Or is it just a Kylie Jenner-approved brand? Well, the upgraded Bedside Humidifier 2.0 is all of the above. The dishwasher-safe skincare tool emits moist, mist-free air and doesn’t warp my wooden side table.
With a built-in sensor that automatically detects how much moist air to release in my home, the OG humidifer has saved my skin from flaking and redness during the winter, but the 2.0 model is equally impressive with the added benefit of a stronger filter. It emits red or yellow light to help create a chill ambiance in my home, too. Even better, when I’m feeling extra restless, I’ll turn on the built-in white noise machine.
19
Best Pain-Free Way To Zap Zits
NuDerma Professional Skin Therapy Wand
Now 17% Off
My beloved high-frequency wand includes both large and small attachments for the face and scalp to ensure I treat every nook and cranny. (The featured mushroom-shaped wand attachment is essential for targeting congested pores around my nose.)
This high-frequency wand boosts oxygen that helps to kill acne-causing bacteria, including cystic acne. It also helps calm redness, inflammation, and even dark spots caused by pimples.
Best High-Frequency Wands
20
Best For Smooth Skin
Juara Radiance Enzyme Scrub
Juara is such an under-rated brand that has seriously helped level up my complexion. The Radiance Enzyme Scrub is ideal for someone like me who loves gentle, lightly foaming face products.
Enriched with exfoliating apple enzyme and brightening vitamin C, it also includes soft and tiny bamboo and jojoba beads for hydration. After the first use, my dull skin looked brighter and more refreshed. It’s also smooth to the touch and easily soaks up moisturizer.
Nicole Saunders is the beauty editor at Best Products with over eight years of experience researching, writing, and editing lifestyle content. She specializes in breaking down complicated topics, like high-frequency wands and microcurrent devices, into easy-to-understand guides. Saunders takes great pride in heavily researching and testing featured beauty products, — such as hairdryers and foundations — on our site, and spotlights her all-time seasonal favorites in her quarterly column Best New Beauty. And she tests quite literally thousands of launches for our Best New Beauty Awards package. You can follow her on Instagram to stay in the loop on her product testing adventues.
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