6 Grandma-Approved Beauty Products Coming Back In 2025

We tend to hold on fiercely to every little thing our mother figures did at home while growing up, and that goes for everything beauty-related. While it’s expected for certain “old-fashioned” beauty products and techniques to become less popular as decades go by, they have a sneaky way of coming back around. Perhaps it has to do with them being more tried-and-true than many of the passing modern trends, or maybe we finally realized that our grandmothers truly always did know best.

Either way, these 6 beauty products are steadily rising to make a comeback in 2025, and they’re totally grandma-approved.

Powder Blush

While liquid makeup, and liquid blush in particular, has become the norm in many makeup routines—and rightfully so for its glowy finish—there is always going to be an exception for powder blush, especially since people realized that you just don’t get the same rosy finish without it. 

While some liquid formulas are certainly worth your purchase, always finish off with sweeps of powder blush to set everything and contour your upper cheekbones, inspired by the blush-heavy eras of the 1930s and 1980s. The latter of which your grandmother rocked. 

Cream Finish Lipsticks 

Lip gloss has largely remained the favorite tube of the past two decades, and matte lipstick even made a trendy appearance for quite a few years in the 2010s. However, now more natural-finish lipsticks are coming back as a softer, flattering alternative. It offers a hydrating, yet not too glossy finish more characteristic of the traditional lipsticks you’d find at the department store back in the day. 

The idea is to enhance your own natural lip color tone, such as rose pinks, dusty mauves, and rich berries, lending a more mature and put-together feel than the super glossy looks previously preferred. 

Pond’s Cream

When we’re thinking of classic beauty products, Pond’s Cream is always a forever staple to slather on before bed. Southern women have sworn by this multipurpose moisturizer for decades, and it’s because of the dependable hydration and versatility without any fuss. Plus, it also works great as a makeup remover before cleansing. Two purposes in one jar! Just make sure to also lather up your neck and chest if you really want to channel your grandmother’s nighttime routine. 

If you’re not wanting to go full retro, choose a sturdy night cream without too many extra active ingredients.

Brown Mascara

There was once a time when women would tailor their mascara color to their hair color and face complexion, instead of just choosing the nearest black mascara shade, which can be unnecessarily harsh. Well, that brown mascara sentiment is coming back in a big way. Brown mascara offers a softer, more natural appearance that is sneakily so flattering, particularly for those with lighter lashes to begin with. However, brunettes and those with brown eyes will see such a natural pop by matching their colors. Ditch the classic black mascara—trust us! 

Vaseline

There are many uses for Vaseline that go beyond just hydrating cracked lips, though that is not to be ignored for those who want soft pouts. Many have learned the tricks of Vaseline via their grandmothers, who had less beauty options and knew how to make the most of just one tub for many purposes. No need to spend money on many different niche products.

For example, use Vaseline on your pulse points before applying perfume, and it’ll last so much longer on your skin. Moreover, you can make a quick lip gloss from dried-out lipstick mixed with a dab of Vaseline. More still, rub it in very lightly under your eyes before applying concealer for a smooth finish that won’t crease as easily. 

Eyebrow Pencils 

If there is one makeup category that has become too complicated in recent years, it is brow products. Between the endless brow gels, powders, pomades, and tints, it can feel unnecessarily confusing. Eyebrow pencils, however, are as dependable as ever, and you really cannot go wrong with a thin-tipped pencil tailored to your natural color to fill in with subtle, precise flicks. It doesn’t have to look overly powdery, like some of our grandmothers might have been prone to, but the no-fuss application and simple look will always work best.