Our 18 favorite Target beauty products: Skincare, makeup, hair

Admit it: you love any and all excuses to shop at Target. There’s nothing more therapeutic than scoring deals as you trek through the store, especially once you see some of the best Target beauty items.

But, you can order top brands like OGX, e.l.f. Cosmetics and Clinique online. The endless buffet of makeup products ranging from flawless foundations and creamy concealers to hyaluronic acid-infused products and makeup removers is next level.

Oh, and if you’re looking to up your haircare game, you’ve come to the right place. From top-tier curling irons and wands to shampoos for every hair type, you’re golden.

RELATED: Best Amazon beauty products we reviewed

Target is also a great spot for beauty items less than $25. From the Physicians Formula Butter Glow Bronzing Serum ($15) to the First Aid Beauty Pure Skin Face Cleanser ($12) you’ll want to do cartwheels — while on the Cartwheel app, of course.

Ahead, find the best Target beauty items you can pick up to add to your routine and give your beauty routine a much-needed refresh.

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Skincare | Makeup | Hair

Best Target Skincare Products

Best Budget: Wet N Wild Cooling Face De-Puffer Stick

If we can help de-puff our skin and soothe it into baby-soft bliss, we’re here for it. Shop the Wet N Wild Cooling Face De-Puffer Stick that’s a budget-friendly option to stash in your makeup bag, purse or backpack. It’s vegan and a dreamboat for dry skin, too.

Best Serum: Olay Super Serum

We can’t rave about the Olay Super Serum enough. It contains ceramides, vitamin C, and niacinamide which are arguably the skincare trifecta dermatologists would be proud of. To top it off, it has a silky feel that makes your entire skincare routine lean into luxury.

Best Moisturizer: First Aid Beauty Ultra Repair Cream

We’ve been using the First Aid Beauty Ultra Repair Cream for years now and can attest it’s a sensitive skin savior. Void of fragrance and formulated with a cloud-soft texture, it layers with other cleansers and serums beautifully.

Best SPF: e.l.f. Cosmetics Suntouchable Invisible Sunscreen SPF 35

All hail the Suntouchable Sunscreen. We reviewed the lion’s share of e.l.f. Cosmetics and can’t say enough good things about the quality for its price point. Namely, this facial sunscreen is tough to beat and is one of our most-reached-for options.

Best Cleanser: Physicians Formula The Perfect Matcha 3-in-1 Melting Cleansing Balm

If you’re seeking a melt-in-your-fingers (and, on your face) product to take the day away, look no further than the Physicians Formula The Perfect Matcha 3-in-1 Melting Cleansing Balm. Just like a drink-me-up matcha, this formula is hydrating and soothing when used.

Best Lotion: Naturium Skin-Renewing Retinol Body Lotion

Yes, there’s retinol for your body, too. The Naturium Skin-Renewing Retinol Body Lotion is one of the most cutting-edge body lotions for its keen focus on anti-aging. It remains hydrating all the while and is worth the extra splurge.

Best Pimple Patches: Hero Cosmetics Mighty Patch The Original (24-Count)

Four words: get the pimple patches. In our eyes, there’s no other player in the game. For the value and satisfying efficacy once you see your blemish mitigated the next morning, the Hero Cosmetics Mighty Patch The Original is a superstar in and of itself.

Best Target Makeup Products

Best Eyeshadow Palette: e.l.f. Cosmetics Need It “Nude” Eyeshadow Palette

The e.l.f. Cosmetics Need It “Nude” Eyeshadow Palette is the only neutral palette you’ll need — and for only $10, too. With excellent variety and value, this makeup must-have deserves a spot on your makeup vanity.

Best Mascara: Clinique High Impact High-Fi Full Volume Mascara Mini

After reviewing quite a handful of mascaras, Clinique remains a favorite option, especially for sensitive eyes. This formula is extra perfect for traveling as its miniature size allows it to fit it in your pocket for safekeeping.

Best BB Cream: Physicians Formula Mineral Wear Diamond Perfector BB Cream

The no-makeup makeup look is still in full swing, which is why we recommend the Physicians Formula Mineral Wear Diamond Perfector BB Cream. With blendable, buildable coverage, it’ll balance your skin tone while not feeling cakey.

Best Lashes: KISS So Wispy Fake Eyelashes (5 Pairs)

If you’re nervous about wearing false eyelashes, the KISS So Wispy Fake Eyelashes are here to cancel your concerns. Safe for contact lens-wearers and simple to adhere to your natural lash line, this five-pack is less than $10 and worth it for that Target pick-me-up.

Best Lip Product: e.l.f. Cosmetics Glow Reviver Lip Oil

Hello, one of our favorites. The e.l.f. Cosmetics Glow Reviver Lip Oil is a staple on our nightstands, in our purses and pretty much everywhere else. With an iconic shade range and a natural sheen, it measures up to some more expensive alternatives.

Best for Quick Looks: L’Oreal Paris True Match Lumi Glotion Natural Glow Enhancer

The L’Oreal Paris True Match Lumi Glotion Natural Glow Enhancer was initially loved by Alix Earle and is now a beauty best-seller. Whether this is your sign to cave into influencer culture or you simply need a restock, you can pick up a new tube for less than $15 at Target.

Best Target Hair Products

Best Shampoo: OGX Thick & Full Biotin & Collagen Shampoo

If you’re seeking a new shampoo, try the OGX Thick & Full Biotin & Collagen Shampoo. It contains biotin which is actively studied as a beneficial ingredient for fuller, thicker hair. Plus, it offers noticeable volume.

To match, pick up the matching OGX Thick & Full Biotin & Collagen Conditioner ($7).

Best Dry Shampoo: Blake Brown Amber Vanille Dry Shampoo

Blake Lively has a new brand in town, and it’s called Blake Brown. With sweet-scented hair products in photogenic packaging, this dry shampoo isn’t just about being pretty on the outside; what’s inside the bottle helps extend the time between washes and refreshes the roots.

Best Leave-In Conditioner: Function of Beauty Curly Hair Leave-In Conditioner

Personalized haircare isn’t going anywhere, and Function of Beauty was one of the trailblazers in the biz. Shop its budget-friendly Curly Hair Leave-In Conditioner that’ll help soften your strands. If you’re seeking an option to help tame frizz, this leave-in conditioner is worth the spend.

Best Hair Tool: Revlon One-Step Volumizer Brush

Nowadays, we reach for a blow dryer brush nine times out of ten. One of the most affordable and effective models is the Revlon One-Step Volumizer Brush which we reviewed and can’t shut up about. It’s quick, it’s easy and worth storing in your bathroom.

Best for Hair Growth: Viviscal Women’s Hair Growth Supplement (60-Count)

“The Viviscal hair growth supplements are popular for promoting hair growth,” Michele S. Green, MD, a board-certified dermatologist who specializes in treating a myriad of skin-related issues, told The Post. “They are the best-selling hair growth supplement in the United States and don’t contain any drugs. The supplements are made with ingredients such as vitamin C, biotin, and essential amino acids, which are known to support healthy hair growth.”

Better yet, they’re available at Target and safe for helping your overall hair health.

This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest and greatest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include reviewing the viral Korean beauty brand, Cosrx, and testing dermatologist-recommended acne cleansers. Victoria has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.