The Best Beauty Launches of April 2025, According to ELLE Editors
Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.
“On one of the first real warm-weather days here in the city, I stepped out to enjoy the balmy breeze with Ceremonia’s guava perfume caressing my wrists and neck. With the bursts of guava, lemon, and peach unfurling as it settles, the zesty notes warmed up under the sun’s beams, evoking images of a tangy, creamy frozen guava cocktail until a loud car honk brought me back to reality. Upon closer inspection, I noticed that the scent not only left a subtle fruity trail but also specks of glitter on the skin. If mid-day summer breeze were a perfume, Ceremonia’s Perfume Mist de Guava would be it.”—Nerisha Penrose, beauty commerce editor
Huda Beauty Easy Bake Blurring Setting Spray
“I’m a firm believer in the power of an excellent setting spray. The best ones have the ability to easily diffuse and blend any application—even those last-minute, rushed jobs. So, I was so excited when I heard that Huda Beauty was releasing the new Easy Bake Setting Spray. The brand has been a staple for top-tier makeup products, and its latest launch is no different. Not only does it melt my contour and concealer together, but it also helps my makeup stay in place all day. A win-win in my book.”—Alexis Bennett Parker, commerce content lead
The Root Project Clean Canvas Detoxifying Hair Cleanser
I love the sensorial aspects of this new haircare brand. The shampoo is a particular favorite of mine and feels like a cold plunge, thanks to the high dose of triple-distilled Japanese peppermint. A pleasant zing to the scalp leaves the kind of “ahh” feeling you get from a good breath mint, a nice change from the usual floral-scented botanicals I’m used to. I should note that it didn’t leave my hair smelling like an Altoid, although that wouldn’t have been a bad thing, wouldn’t it? Intriguingly, all of the brand’s products are water-free, with an aloe vera leaf juice base, making them all the more nourishing.”—Katheleen Hou, beauty director
Chantecaille Blanc Peony Face Cream Dark Spot Corrector
“It’s floral season, and what better way to ring it in than a beautiful face cream made with Damask roses, white peonies, and daphne stem cells? It’s intensely moisturizing, but it’s also a workhorse. This cream is formulated with an ingredient called Thiamidol, which targets the pigment responsible for dark spots and hyperpigmentation. The result is bright, plump, and even-toned skin.”—Katie Berohn, beauty editor
Armani Luminous Silk Cheek Tint Shine
“Sorry to 2010s makeup, but I’ve moved far away from the need for a highlighter when most launches these days offer a subtle radiance without sitting on the skin. The best example of that is Armani Beauty’s latest blush launches, which are a luminous-enhanced version of the viral OG blush shades—you know, the ones blush queen Sabrina Carpenter uses. The Cheek Tint Shine formulas blend just as seamlessly as its predecessors, but with a glowy, sunkissed finish.”—Nerisha Penrose
Carolina Herrera Very Good Girl Elixir
The original Good Girl fragrance is currently the best-selling perfume in the world, no surprise given the combination of notes, including tuberose, jasmine, and tonka bean, that practically begs you to wear it. This new iteration is Good Girl’s sexier, more delectable older sister. While Good Girl is decidedly floral, the Very Good Girl Elixir takes a gourmand turn; notes like black cherry, tuberose, and vanilla will make you stand out in any room you’re in.”—Katie Berohn
BYREDO Blanche Absolu de Parfum
“Byredo continues to push the envelope with a new line of Absolu scents. You might imagine that an absolu would just be a more concentrated version of an eau de parfum, but not in the Byredo world. Instead, Byredo’s absolus takes the original scents and twists and turns them into something more extreme, introducing new notes. Blanche Absolu is aldehyde forward, giving it a soapy, fresh laundry edge. A hint of black pepper enhances the floral notes at the heart, making this scent truly unexpected.”—Katie Berohn
Loewe Verbena Outdoor Candle
“If I had a LOEWE outdoor candle burning during a party, maybe I wouldn’t need to serve food. We could all just gather around the flame of this candle for warmth, vibes, and most importantly, the scent. This candle smells like an outdoor shower—it’s earthy, soapy, and woody, with a clean, fresh feel—almost like being freshly washed in the mountains.”—Kathleen Hou
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